About Zebronics Over the years brand “ZEBRONICS” has grown into one of the leading & most trusted brand names in Computer Hardware & Peripherals. Zebronics is known for its “designer” aspect – Premium looks, Very Good Quality, at reasonable prices. In fact, the common thread that runs through the portfolio is “Value for Money”. The wide range of products is a big strength. For every product line, there are multiple options to choose from, in terms of features, designs or price. With a vast Network of Dealers and an ever growing number of Distributors in various parts of the country, “ZEBRONICS” has a diverse and ever growing product portfolio; which incidentally covers nearly the entire PC Component spectrum.
Problem – To build and keep abreast with online community
Zebronics is a new age computational and mobile device brand known for its sleek designs and usability. While rolling out next generation products regularly, the company had a problem to keep these roll outs up to date with its distributors as well as customers. The aim is to first build an active online community and to keep up to date with the community. This involves two core areas 1. Distributor / Dealers 2. End Users / Customers
A solution has to be devised and implemented for seamlessly integrating all alerts, promotions, activities online and converge them to one location. The catch is, this has to be done stage by stage and at the lowest possible cost as rich media initiatives are new to the orgranisation. The benefits of engaging online is not measured or known previously. Solution – To deploy a seamless solution for alerts, promotions, activities
Cloud Servers were chosen instead of a dedicated environment for two reasons.
1. It uses pay per usage billing model and it is flexible. At any point in time, the initiative will not have huge cost for the organisation.
2. Cloud Servers can be scaled up or down at any point of time. During the development and testing stages, it can run with very low hardware config and can be instantly scaled up when required.
Alert Engine: An alert engine compatible with many of the email clients is devised to send regular updates of the products, activities to distributors and customers
Web Channel: An exclusive web channel with latest products info and videos, online video streaming for live events and product demo is enabled
Social Media: A new uplift for the existing website and integration with Social Media Network catering to end users for viral dissipation of information is enabled.
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